James Hitchen, General Manager of the EMA (Event Marketing Association) and a regular columnist for H&E North, announces important changes at the association…

I am going off-topic from my usual column as I have exciting news to share with you. After months of anticipation the Event Marketing Association has launched its new website and membership management platform. The launch of the new site sees the EMA move from being a traditional event led industry association to an online community supported by live events.

The EMA is the only event industry association that exclusively represents ‘in-house’ event professionals. That means, if your job role involves event planning and you work for corporate business, charity, association, government or professional bodies, etc. then you are eligible to be a member. Agencies, suppliers and venues are excluded.

The EMA is based on the following guiding principles:

To provide a forum for knowledge sharing, learning, mentoring and networking.

To be at the forefront of professionalisation of the events industry.

To promote and champion industry best practice.

To be the industry’s voice for the corporate event world.

The new site will allow the EMA to have a national reach with the introduction of its new free level of membership which offers most of the benefits of being a full member with a few pay as you go options. The new site also includes relevant news and insights from across the industry, there is a community function to facilitate online networking, discussions and knowledge sharing. There is a jobs board with relevant positions and there is an ever-growing resource centre with includes templates and documents that can help you in your daily roles, white papers and research from across the industry along with venue info from venues the EMA have worked with. The resource centre has been created by in-house event profs for in-house event profs.

As well as the new site, the EMA has a jam packed event programme for 2019 which includes monthly breakfast workshops, evening seminars and socials, round tables and the EMA has four regional events in the diary already.

The new site takes the EMA into a new era and with it hopes to be an online and offline tool and place to meet for “in-house” event professionals everywhere. Come and be part of our community!