Sparq web banner

Focus on: Birmingham & West Midlands

By August 15, 2018Features
victoria square

With unrivalled central connectivity within the UK, a stunning array of venues and an exceptional lifestyle offering for delegates, Birmingham and the wider region is ready to host any event.

Birmingham welcomed record-breaking visitor figures of 41.8 million in 2017, strengthening its role as a leisure and business tourism destination thanks to its shopping offer; bars and restaurants; conference venues; heritage attractions; and festivals and sporting events.

New Developments

The NEC has unveiled details of its extensive £4.5 million transformation, which will completely change the look and feel of the iconic Birmingham-based venue. The first phase of this three-year project – the exterior of Halls 1 and 5 – began in June and is now set to be completed in late summer 2018.

Deluxe Birmingham city centre hotel Park Regis has relaunched its conferencing facilities, with a remodelled space boasting 360-degree views across the city. The £650,000 investment in the 16th floor facility will see a new 1,250 sq ft open-plan conference space with floor-to-ceiling windows, accommodating up to 240 delegates on the one floor alone.

The Mailbox

The 52-bedroom boutique Hotel Indigo Birmingham, which occupies floors 23 and 24 of The Cube at The Mailbox, has undergone a £1 million transformation. The vibrancy of Birmingham city centre and its canals inspired its design. Guests also have access to the club and spa, and there are two Marco Pierre White restaurants to choose from – Steakhouse Bar & Grill and Bardolino Pizzeria Bellini & Espresso Bar.

Birmingham Conference & Events Centre offers a range of 24 meeting spaces over three floors. The modern facilities, which can accommodate over 1,000 delegates at one time, regularly host a variety of events attracting business tourists to the region. Examples include community dinners, jobs fairs, exhibitions and company conferences – a highlight being The National Asian Wedding Show.

Popular Spaces

The 2019 cricket season promises to be one of the most exciting yet, with Birmingham’s Edgbaston Stadium at the forefront of the international calendar. The legendary venue, which has 40 meeting rooms, will host five matches of the ICC Cricket World Cup in June and July, before welcoming England for a test against great rivals Australia in the Specsavers Ashes series.

thestudio is a centrally located venue, which first opened its doors in 1999, and has expanded to three other locations since then. All venues offer event spaces, with the customer in mind – whether it is a training session, a meeting, party or wedding reception. thestudio benefits from natural ventilation, individually controlled air-conditioning, sensor lighting and water saving features. Accommodating from two to 220 guests, thestudio presents light, bright and innovative spaces, perfect places for bright ideas.

Sandwell Arch

Under the baton of its music director, the young Lithuanian conductor Mirga Gražinytė-Tyla, the City of Birmingham Symphony Orchestra (CBSO) is the flagship of musical life in Birmingham. Based in Symphony Hall, it gives over 150 concerts each year in Birmingham, the UK and around the world. Situated in the centre of Birmingham, CBSO centre doubles as the administrative and rehearsal base for the orchestra and choruses. The centre provides a range of performance, rehearsal and meeting facilities, including The Justham Auditorium, a magnificent 300-seat fully flexible space. When not in use by the CBSO, the auditorium is available for public concerts, conferences, meetings, exhibitions, dinner dances, and much more.

Birmingham Hippodrome is the UK’s most popular single auditorium theatre welcoming, on average, over 500,000 visitors every year. The venue boasts some of the most innovative and versatile spaces in the city. The theatre has capacity for groups of 10-200 and – if the event is the right fit – clients can even hire the magnificent auditorium with a seating capacity of 1,850.

Birmingham Botanical Gardens

How to Get There
For the last two years, Birmingham Airport has been awarded the world’s most punctual airport of its size, satisfying the air travel needs of 13 million passengers annually. Sitting in the centre of the country’s road and rail network means that it is one of the most accessible airports, particularly by rail, thanks to its on-site rail station, with trains every few minutes to Birmingham city centre and several hourly to London, just an hour away. In 2026, this will reduce to around 30 minutes as Birmingham becomes the UK’s first and only high-speed connected airport, increasing the two-hour catchment to 45 million people.

The completion of a runway extension in 2015 allows for non-stop flying between the Midlands and growth markets across the Middle East, the Far East and the west coast of America.