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Focus On: Aberdeenshire

By February 13, 2019Features

Aberdeen is futureproofing itself as one of the top conferencing locations in the UK, thanks to superfast digital connectivity and a new state-of-the-art convention centre.

Technological advancements, combined with the region’s rich heritage and cultural offering, including Europe’s largest castle trail, eight whisky distilleries and 55 golf courses, ensures visitors can experience authentic Scotland like never before in Aberdeenshire.

Later this year the all-new £333 million TECA convention centre will open its doors for the first time, and marks a major shift in the city’s ability to host large scale business and leisure events. The 12,500-capacity arena marks the largest ever single investment in an exhibition conference centre in the UK, and has undoubtedly increased the level of interest from event organisers from around the world.

Recent research conducted by VisitBritain has shown that the suitability of the venue is among the most important considerations for event organisers, and it’s something that Aberdeen has plenty of. From new custom-built venues, to spaces rich in history offering guests and delegates a captivating experience.

Fyvie Castle

They may appear to be from a fairy-tale, but the grand castles in Aberdeenshire are neither far, far away or confined to the pages of a storybook, and offer a spectacular backdrop for meetings and events. Guests can follow in the footsteps of kings and queens at majestic castles and country houses throughout the region, like Fyvie Castle and Castle Fraser, where like royalty, they can feast on the world renowned Scottish food and drink larder. The region is home to the Aberdeen Angus steak, sea food which is so good it’s shipped to the best restaurants around the world, and whisky that’s been centuries in the making.

Aberdeen’s majestic city centre Music Hall reopened its doors in December last year after a multimillion-pound refurbishment. The iconic granite building has hosted a varied and vibrant array of events from David Bowie to Sir Winston Churchill and Nelson Mandela. It offers four event spaces which vary in size and can accommodate up to 1,500 people.

Music Hall

And it’s not only the venues in the north east of Scotland that are setting the bar high. The region is leading the way in the implementation of technology for the UK meetings market, and has heavily invested in its connectivity and digital infrastructure, making it Scotland’s first ‘gigabit city’. The modern full fibre network delivers unlimited bandwidth and transformational gigabit speeds to thousands of businesses in Aberdeen.

This advancement allows event organisers to create a better-connected and user-friendly delegate experience, where it is possible to seamlessly integrate technology at the heart of events, from mobile meeting booking systems, to interactive maps. The days of restricted internet access and woeful download speeds are a thing of the past, in Aberdeen at least, where many industry experts believe the new digital network will futureproof Aberdeen’s connectivity for the next 100 years.

As every event organiser knows, making a delegate’s experience as enjoyable as possible extends much further than the venue. Aberdeen benefits from an international airport, city centre train station and excellent road network, which all contributes to provide easy access to the region from throughout UK and beyond. And with over 7,000 quality and affordable hotel rooms, the city has the infrastructure and capacity to host events of all size.

Aberdeen is in a strong position thanks to its robust infrastructure and expertise, and it is this destination sector expertise, most notably in life sciences, energy and food and nutrition that are becoming increasingly important for international conference planners and decision makers.

Visitabdn.com