Hire and Higher

By December 10, 2018Features

H&E North discusses the importance of choosing the right event furniture for your next event.

Furniture is key to enhancing the look and feel of a corporate event. The right furniture for a productive meeting or a relaxing break-out space is the least that delegates and attendees have come to expect from a venue, and nothing makes wrong first impression like tired, well-worn seating that looks past its prime. For delegates to truly experience the theme, thought needs to be invested in furniture and can be done without compromising on comfort and budget.

The benefit of using a furniture hire company is that you can make specific requests for certain styles or colour schemes, depending on the nature of your event brief. Why use the same chairs and tables every time or simply stick to the venues’ stock when you can mix it up with modular seating that also double up as a charging point for devices at a conference or plush chesterfield sofas for a pre-drinks reception?

Furthermore, is there anything worse than not having enough seating provisions at an event? It will certainly be something that attendees will remember for all the wrong reasons. Just imagine, being asked to stand at the back of a hall or imploring dinner guests to budge up and squeeze in one more does not give off a feeling of exclusivity – but simply a vibe that the whole event has been mismanaged.

Outdoor event furniture also has its own challenges to contend with, such as the great British weather and the usual health and safety requirements, but when it comes to providing the product, ensuring piece of mind is vital at every stage of the event set-up. Fresh Event Hire, an outdoor furniture supplier based in Cheshire that has worked with the likes of Chester Racecourse, Radisson, Bentley and McLaren, recognises the importance of building trust and great client relationships. Owner Tim Cross remarked on its website: “By building relationships with our clients it allows us to understand the main motives behind every event, this then enables us to work towards our client’s specific objectives and in turn, exceed expectations. Our level of involvement is up to you; we can do as much or as little as you require, taking on design and logistical responsibilities or simply act as a supplier.”

Companies that provide temporary structures such as marquees and tents also have a wealth of stock, including tables and seating for all the events they are contracted to. The phrase ‘one-stop-shop’ is bandied around in the temporary structures industry with reason, almost all businesses prefer to take away the potential headache of juggling many suppliers by also providing the furniture within your chosen pop-up venue, which can help with themes and budgets.


Sitting Pretty
H&E North asked Helen Lowe, Events and Marketing Manager for Europa Furniture for the inside scoop on the latest trends in the corporate furniture hire market…

“Clients seem to be really into very industrial style furniture at the moment, and the great thing about that is that it tends to go amazingly well with a little splash of colour – so we can help them make the space as quirky and creative, or as minimalist, as they want! When it comes to convenience and creativity, we like to think we think of everything!

For example, adding a hint of pink to an otherwise quite stark room can help to make it pop; or by adding different hues of green it will create a very outdoor but indoor feel. Many clients are opting to buddy up industrial bar tables with industrial bar stools, but others are choosing bar stools that have that vibrancy due to a coloured seat pad.

It’s so versatile. Unsurprisingly, other pieces of furniture that are catching the eyes of our clients are the power benches, as well as our charging work stations which we have developed ourselves. People rely so heavily on technology these days, so to have a place where you can sit and charge your laptop, phone or tablet makes perfect sense.

The benches come in black and you can mix and match the format for your seat pads to suit your theme and space. They are perfect in areas where people might just need that ‘away from it all’ space from a conference or seminar session, a place where they can re-charge themselves, or their equipment, so to speak! The charging work stations work along the same lines.”