ICE, the In-House Corporate Events community in collaboration with Cvent, a market-leading meetings, events, and hospitality technology provider has launched a series of surveys as part of the community’s annual benchmarking report.
The research and report will look specifically into event planning and measurable metrics across 10 industry sectors within the in-house corporate events industry including; banking, charity, energy, financial services, government healthcare, IT and telecoms, legal, manufacturing, media and retail/ FMCG.
The results of the research will be collated into ICE’s annual report, which will uncover further intelligence on topics including the importance of metrics in event planning, experience versus budgets and current trends, as well as highlight the challenges that corporate event planners often face.
The project follows ICE’s wider strategy announcement earlier this year and supports its ambition to broaden communications within the corporate events sector, helping to empower corporate event planners to upwardly manage internal stakeholders. The results will be unveiled at Cvent CONNECT Europe on 14-16th October at the InterContinental London – The O2.
“ICE is all about recognising, rewarding and inspiring the in-house corporate events sector and it’s important for us to be providing the education and support that can help the planners to understand their value as a creative within the wider events industry,” comments Anita Howard, Founder and Director of ICE Awards and ICE.