H&E North finds out why quality catering is a key ingredient for successful events and what will be tantalising the taste buds in 2010.

In these economically stretched times, splashing the cash on lavish feasts is something that may have been curtailed somewhat, what with companies increasingly having to justify big spends, but catering still plays a crucial role in the event experience. Testament to this are well-established catering companies who are continuing to win contracts and new start-ups who are building up a loyal following. Chapman Holmes Catering and Special Events is one of the North West’s leading corporate and event caterers, who are currently celebrating 20 years in the business. Over the years it has provided a diverse range of cuisine and event management to companies such as Coutts & Co, Bentley Motors, The Prince’s Trust, Manchester Evening News, and recently Visit Britain’s Gala Dinner. It has held and catered for events in National Trust properties and venues such as Concorde Conference Centre, and has recently been awarded exclusive contracts at the Gorton Monastery and Lyme Park. Sue Elmore, a Director of the company, states: “At present our industry is missing the big corporate bashes that once prevailed. The emphasis is now on understated, bespoke events.”

Academic venues make for a first-rate alternative choice for a wide range of meetings and events.

VENUEMASTERS offers a professional venue finding service, searching the facilities for events at over 80 UK academic venues. It has been promoting the facilities available for commercial hire for over 25 years and has worked hard to bring public perceptions of the facilities in line with the reality of the offer.

The conference and accommodation departments at academic venues directly benefit from continued programmes of investment in facilities. Developments regularly take place in an attempt to attract students in the highly competitive higher education market.

An exciting choice of unique venues is available throughout H&E North’s regions, providing a distinctive platform for meetings and events.

Creating a memorable and lasting impression is vital. An impressive backdrop can provide event organisers with the perfect canvas on which to display key corporate messages and values. Taking it a step further and for maximum impact, choosing a venue with a particular tie or connection to your organisation can also add real kudos to your event.