As part of the agreement, LVP’s sister company and leading sport and entertainment caterer, Levy UK, will implement a new catering vision for both match day and conference and events within the stadium. Meanwhile, Lime Venue Portfolio will support the stadium’s conference and events business with its own award-winning sales and marketing function.
Andrea Pinchen, Commercial Director of Leicester Tigers says: “We have a really strong conference and events product here at Welford Road, and ambitious plans for growth within this market. Joining Lime Venue Portfolio allows us to accelerate our plans by partnering with a well-respected and influential venue group.”
Leicester Tigers will be in good company within the sporting credentials of Lime Venue Portfolio, alongside newly promoted Sheffield United’s Bramall Lane, Villa Park, Cardiff City Stadium, Twickenham, Kia Oval and Edgbaston.