Zander MacKay, Researcher at discusses the potential of animation and virtual reality for presenting your ideas.

We’ve all endured ‘death by PowerPoint’ where presentations seemingly go on forever with no real informational output. We are exposed to tacky word art and bland, uninspiring slides which make the board room a daunting experience. At, we believe that presentations and conferences don’t need to be quite so mind-numbing and turn them into a memorable creative animated experience instead.

Virtual reality presentations are a highly effective way of communicating ideas without sending your audience into a catatonic state of boredom. They make the information visually appealing and the use of animation reduces the potential word and slide count, making the information much easier to process. As well as making sure an audience is actually paying attention, the production value of a conference or presentation is rapidly increased.

Another wonderful thing about this method of presenting information is how scalable it is, whether it be shown on mobile, a TV in the office, or over giant five video walls including the stage. The sky really is the limit!

We were commissioned by our client, TTI’s Milwaukee Tool to create a dynamic 2D and 3D animated presentation for its EMEA reseller conference that spanned over five screens, including the stage flooring. Not only did we create dynamic content for slides that animated seamlessly from one screen to another, but we also innovated on this platform to create a 3D holographic illusion that hovered in front of the screens.

The studio at

But where do we go from here? What is the future of animated conferences as we know it? The answer, virtual reality. Our team has been experimenting on virtual reality (VR) projects and the interest is overwhelming. Actually running a conference through VR is an incredible way of instantly increasing your audience size and global reach.

There are many reasons why people may not attend a conference, with the main three being budget, schedule conflicts, and lack of time to travel. These issues are essentially eliminated when running a conference through VR as there is no need to travel away from your desk, the potential for fewer time constraints, and no need to pay vast amounts of money for venue rental.

As well as making financial sense for businesses, with less physical travel, companies are doing their bit for the planet with the reduced emissions and carbon footprint incurred from travel. The nature of the content being digital also allows for it to be repurposed very easily for social media campaigns, for example. This reduces the need for content to be reproduced for different applications.

VR conferences are by no means a reason to completely stop physical get-togethers, but they can help vastly with facilitating interest and increase attendance, with 23% of virtual attendees converting to physical attendees within 24 months, according to James Parker, President of Digitell.

Gone are the days when virtual reality was just a fad for gaming, it’s the future of conferences, education and reaching a wider global audience. We are excited to be on the forefront of this new method of presenting information and can’t wait to work on our next project!

The future is now! H&E North breaks down how you could use VR at your next event…


If you’ve attended a tradeshow lately, you might have already been asked to try on a VR headset to view an exclusive marketing tool by a trader. Many are now able to show in more immersive detail the potential of their venue or location to prospective event planners and bookers, while never leaving the exhibition floor. Neat, eh?


Not everyone can attend every conference or event, but by using innovative VR and fast streaming technology, global audiences will be able to tune into a live event, conference, business or sporting event or anything a brand is streaming. That’s why tech start-up VRJAM created a beta version of its latest technology to offer three hours of speaker content from Createch conference so that remote users were able to take part too.


Now back to the tradeshow floor. Some new tech or equipment is just too arduous or unsuitable for bringing physically to an event to showcase. By once again utilising VR or likewise AR (augmented reality) in the booth, visitors could put on the headset, walk around the product, see what it looks like in full 3D and to scale, and then take it apart. Imagine getting to see the inner workings of a brand-new piece of event equipment like never before. Almost as good as the real thing, with far less worry about the health and safety of attendees as they do so!

Virtual Site Visits

Wyboston Lakes Resort has already begun to utilise VR for this very purpose. The resort now offers a ‘Dolls house experience’ which provides a 3D, virtual tour of the entire venue, allowing visitors to explore the meetings spaces and conference rooms from all angles.