Fews Reacts to Changing Markets
Fews, formerly Fews Marquees, has re-aligned its offering and branding to meet the challenges and opportunities arising from the pandemic. The Worcestershire-based events supplier has invested in its temporary building offering to compensate for the enforced downturn in the events sector.
New business has included contracts in construction, logistics, NHS support, education, retail, film location support and local authority. In future, the company will go to market under a new corporate brand, Fews, and with sector-specific brands such as Fews Event Structures and Fews Temporary Buildings.
The company’s founder, Ian Few commented: “The very unfortunate events of 2020 have forced us to review all aspects of our business. We are strong regional market leaders in the corporate events and wedding sectors, and we expect those sectors to recover over time. However, we needed to react very quickly to protect our employees and the business itself.
“Our decision to offer heavy duty, semi-permanent buildings meant we were able grow in new markets while ensuring the business was also ready for the return of events in the future. We are no longer a “marquee” only supplier – our structures are varied and in some cases at the cutting edge of technology, and our branding needed to reflect that position.
“Throughout the year we have invested heavily in stock, staff training, IT systems and logistics to meet new challenges, and will continue to do so as we seek to accelerate growth in the medium and long term. As part of this, we needed to refresh our identity but keep our core name which is synonymous with a high level of service and exceptional product quality.
“Working ahead, while we will welcome back the events side of our business with open arms, in future, Fews will also continue to explore other markets and opportunities.”