The Event Supplier and Services Association (ESSA) has announced details of its 2025 annual conference, themed ‘What’s Next?’
This year’s event, sponsored by beMatrix and Abraxys, will look firmly into the future, exploring how AI is reshaping the events industry, and how members can harness its potential to streamline operations, unlock efficiencies, and drive smarter ways of working.
Taking place on 4th December at Warwick Conferences in Coventry, the speaker line-up includes an opening address from leading futurist William Higham. As founder of Next Big Thing, he specialises in research-driven predictions of consumer behaviour and emerging trends, equipping businesses with the insight and strategies they need to anticipate change and confidently prepare for what’s next.
CEO of AI in Business and Author of AI Strategy for Sales and Marketing, Katie King, a leading expert in the field of AI, will explore ways the technology can be applied responsibly across business functions – from sales and marketing to customer experience and competitive growth – while keeping ethics at the heart of innovation.
Closing the conference will be Richard McCann, whose inspiring iCan philosophy has transformed the way thousands of people think and act. With a focus on embracing change, overcoming challenges, and creating a positive mindset, Richard will leave delegates energised and ready to face the future.