New research has estimated the economic impact of Emirates Old Trafford’s major events across 2022 to be worth in excess of £27 million to the local economy.
Marketing Manchester has helped the multipurpose venue evaluate it performance across a range of economic-related impacts associated with staging major sporting and entertainment events.
Figures were calculated using the eventIMPACTS online toolkit and based on major event turnout throughout the year, including four sold-out concerts, international cricket matches in excess of 325,000 total delegates.
The research also estimates the broader financial impact of the visiting numbers by using industry benchmarks for spending habits for commercial and non- commercial visitors within the Manchester area as a direct consequence of staging events at Emirates Old Trafford.
“This summer saw an incredible run of events that delivered record-breaking numbers for the venue,” said Lancashire Cricket Chief Executive, Daniel Gidney. “It’s really pleasing to see the broader impact that this success is having in the local business community.
“With the 2023 completion of the next phase of Emirates Old Trafford’s redevelopment, these are really exciting times for the venue.”