The #WeCreateExperiences campaign established by cross-industry organisation One Industry One Voice has commissioned a poll of 2,010 people to research consumer attitudes towards returning to live in-person events.

The poll, undertaken by Censuswide, found that 72% of British consumers have missed attending live events during the COVID-19 pandemic and that the majority of respondents would be willing to abide by safety measures put in place by events organisers to mitigate the impact of COVID-19. The poll found that 84% of delegates would agree to additional bio-security measures when booking an event, and that 81% would be willing to provide evidence of a vaccination, or negative test result within 72 hours or attending an event. In addition, 41% of respondents indicated that they would be willing to pay more for their event ticket in order to cover the cost of these measures.

One Industry One Voice has released a campaign video on social media showcasing the UK events industry, and encourages people to get involved in the campaign through @1IndustryVoice on Twitter, Facebook, and Instagram.