The Meetings Show will bring the world’s meetings and events community together virtually this October, as it hosts its first virtual edition of the show.

Fyre Festival’s Andy King will headline the show’s virtual programme.

The Meetings Show virtual event will run from 19-21 October, where pre-qualified buyers will hold virtual meetings with exhibitors and be able to attend a range of education sessions, delivered virtually. To ensure business meetings and events professionals can remain connected and informed, pre-qualified buyers will be given the chance to join one-to-one video meetings with exhibitors through a virtual platform on October 19th through 21st. Educational content, curated especially for online attendees, will also be accessible throughout the three days of the virtual show.

Headlining the show’s virtual education programme is Fyre Festival’s Andy King. The events professional turned internet sensation, for his (shall we say) ‘above and beyond’ job attitude, will lead a virtual keynote session at 2.10 pm on 21st October. In the interactive session, where attendees will also be able to put their questions to the speaker, King will reveal how his life changed following the airing of the Netflix Fyre Festival documentary in 2019, give valuable tips on how to turn negatives into positives and offer insight into running sustainable events.

With the events, meetings and incentives industry operating during such challenging times, The Meetings Show’s education programme has been designed to help them navigate their way to success. Hot topics include future trends, effective use of technology, measuring ROI, creative event design, designing online events, creative thinking and more, both live and virtually.

Event professionals attending the virtual event should head for the virtual Apex Room  on 19th October for the 9.50am session, Designing Interactive and Engaging Online Meetings. The discussion, led by Sascha Evans, will explore digital and hybrid meetings and give tools and techniques for designing effective online conversations.

The use of technology in events will be further explored in a number of sessions, including Gamification with Technology at Events on 20th October at 12.30pm. Sessions designed to help event professionals boost their careers include How Resilient Are You? at 10.30am on 19th October and How to Get Ahead in Events at 11:50am on 20th October, while event catering trends will be challenged in Do Events Need to Go Plant-based? at 11.50am on 19th October. On-demand virtual content includes sessions on creative meeting formats, how to increase valuable connections and further use of technology to enhance events.

The Meetings Show will host exhibitors from around the globe – from destinations and convention centres, to hotels and technology suppliers – allowing visitors to find out about the latest products and services for the meetings, events and incentives industry.

Triple Covid-secure accredited conference and leisure venue Wyboston Lakes Resort will be giving visitors the lowdown on the transformation of The Willows Training Centre following a major refurbishment outlined in our New Venues feature. Other venues and hotels ready to talk through their offerings include Lancashire County Cricket Club, Newbury Racecourse, Best Western Hotels GB and Marriott Hotels International.

Shocklogic, Interprefy, Cvent and CrowdComms are just a handful of technology suppliers who will be demonstrating how their innovative solutions can aid events, while UK destinations heading for the show include NewcastleGateshead Initiative, Liverpool City Council and Visit Blackpool.

Pre-qualified buyers will be able to book and manage appointments with exhibitors through a digital system once registered and receive notifications ahead of each meeting, so nothing is missed and ensuring valuable connections can be made.


To register, visit