Julie Shorrock, Chair of beam, reflects on the past year as we welcome 2025.
The new year is the perfect moment to reflect on a year of progress, collaboration, and resilience in the business events industry. Our sector continues to face challenges, but the power of partnerships has shone through, helping us navigate economic pressures, rising costs, and evolving client expectations.
Last year, our association has focused on creating spaces where members can tackle the issues that matter most. From Finance Forums exploring payment solutions and prompt, efficient payment processes and methods, to ESG events addressing sustainability and business impact, our resources have been rich in insight. Events held under Chatham House Rules have allowed peers to engage in open, candid conversations, encouraging trust and shared learning across the value chain.
Collaboration was the cornerstone of 2024. Working closely with BTA, MIA, IACC, UKEVENTS, and more, we’ve advanced projects benefiting the industry. A highlight was our September State of the Nation event with MPs. And another is the decision to co-host our 2025 ESG event with the MIA (Meetings Industry Association), combining resources to create a singular, impactful platform and content on this vital subject, and amplifying our collective influence.
Common challenges unite us, from costs and revenue management to sustainability and shifts in client demands. By embracing collaboration, we’ve seen suppliers, agents, and venues share best practices and strengthen their shared purpose. It’s a reminder that we’re at our best when working together.
Beyond the big issues, it’s the friendships and connections that define our community. Networking events remain a cornerstone of our industry – and at beam – bringing people together to build relationships that outlast any single project or deal.
As we move through 2025, the message is clear – partnerships matter. We’re building a more resilient, sustainable, and vibrant future for the business events industry, and we must support one another to seize the opportunities that lie ahead.