Shonali Devereaux, Chief Executive of The Meetings Industry Association (MIA), explores how a people-first approach is vital to futureproofing the business events sector.
People are the heartbeat of the business meetings and events sector. From the teams behind the scenes to those delivering experiences face-to-face, human connection sits at the heart of everything we do. If we want our businesses to thrive, we must start by letting our people do so too.
That’s why the findings from our latest MIA Insights report matter so much. People are feeling the strain: nine in 10 event professionals say work-life balance expectations are a key factor impacting retention, while over half are experiencing increased burnout and wellbeing challenges. The pressure is real, but so is our opportunity to make meaningful change.
Many organisations are stepping up, tackling retention and boosting wellbeing, 59% are embracing flexible working and 53% introducing more wellbeing initiatives. These are promising shifts, but fewer than half are training managers to support mental health, and only 42% feel wellbeing is truly embedded in their organisational culture.
That needs to change. A people-first culture isn’t built on perks or policies alone. It takes consistent leadership, everyday behaviours, and a belief in doing what’s right, not just what’s expected. Wellbeing must be woven into the fabric of our workplaces. That means visible leadership, meaningful management training, and regular check-ins that create a culture of trust and care where people feel valued, supported, and free to bring their best selves to work.
And let’s not underestimate the power of recognition. That’s why initiatives like the miaList matter. Recognition doesn’t always require formal awards, however. A simple thank you, acknowledging individual efforts, or celebrating team successes can have a profound and lasting impact. When people feel seen and appreciated, they are more likely to stay, grow, and contribute with purpose, fuelling our sector’s ongoing success.