Elevate your event marketing while gaining access to the expertise of fellow event professionals with the latest podcasts shaping up the industry.
Convenient, accessible, and not restricted by time or location, podcasts are greatly expanding the conversations between industry professionals on a range of topics and broadening the knowledge and scope of expertise for planners, suppliers, and venue holders alike.
For organisers striving to find new ways to engage delegates, the competitive edge which podcasts offer over the saturated traditional marketing channels also makes the medium a highly effective promotional tool to build event anticipation. Pre-event experiences such as content previews, informal interviews with keynote speakers, and Q&A sessions are just a few ways to invite closer engagement with delegates.
“Podcasting is a powerful and often overlooked online media channel for events,” said Podcast Power Marketing host, Simon Dunant. “When planning a conference of any size, there are huge opportunities for you to run interviews with speakers and other subject matter experts around the topic of the event.
“Running a multi-day conference in particular presents effective strategies, such as producing a daily update from the floor which delegates can download to their phone both during and after the event. These episodes can then be used as promotional tools the following year
to remind attendees what an incredible time they had previously and drive repeat signups.”
The number of UK-based podcasts is now booming across all business sectors, with an estimated nationwide listenership of 28 million by 2026 according to database company Statista. With the market rapidly expanding, the latest industry podcasts continue to share practical knowledge
of the new marketing tool while keeping listeners tuned to the latest trends in the events industry. Here are just a few of the many well worth a listen.
Anything is Possible
The Manchester based agency, Make Events, is one of the latest Northern faces to launch a new podcast series with the sole aim to follow the title’s mantra in motivating event profs of all backgrounds and experiences in facing new challenges facing the industry today.
“I am excited to finally share this special project with listeners in the UK and hopefully across the world,” commented CEO Holly Moore. “We have an incredible line up of guests for the podcast’s first season with inspiring stories to tell of their route to the top of the industry.”
Listen via Makeevents.co.uk
While delivering a successful streak of trade events drawing in delegates worldwide, the team at Manchester Central are also now into the third season of the equally popular Central Chat podcast. Shedding a spotlight on colleagues across the city, each episode makes a strong case study of creative advice and insider tips for planners to shape their next event.
“Our discussions explore lots of topics which we hope will be informative and supportive for both aspiring and current events professionals across the country,” said Presenter, Samantha Pike-Devlin.
“It also serves as a way of highlighting the positives of a long-term career in this exciting industry, as well as reframing our perceptions following the effects of the COVID-19 pandemic.”
Listen via Manchestercentral.co.uk/ central-chat
The Events Insight Podcast
Launched in 2020, The Events Insight Podcast has quickly evolved over nine successful seasons to shine a spotlight on all parts of the sector. Co-hosted by enthusiastic events specialists Jack Saward and Karen Edwards, the duo’s choice of guests often come from overlooked areas of the industry, but leading inspiring initiatives from across the globe.
“You never know where a good old- fashioned conversation might take you,” said Jack. “Introductions with guests on the podcasts have quickly led to working closely with them as colleagues on shared projects and gaining new business.
That’s the beauty of our industry; we are innovators and fixers, and within our phonebooks we have a whole industry to call upon.”
Listen via Theeventsinsightspodcast. com