Social media mogul Jonny Ross tells us the tips and tricks for crafting viral social media content that leaves a lasting impression for event organisers.
As event organisers, you have the power to captivate audiences, attract attendees, and create a buzz that spreads like wildfire. We explore practical tips to help you craft compelling content that stands out and goes viral. Let’s dive in!
Know your audience
Understand your audience like a best friend. Discover their preferences and online habits to tailor your content accordingly. This knowledge will be your secret weapon for creating a connection that resonates and compels them to share.
Visuals that wow
Make your content visually stunning. Use captivating images, engaging videos, and eye-catching infographics. Inject creativity and humour to grab attention and encourage shares.
Ride the trend wave
Stay up-to-date with the latest trends, hashtags, and memes. Seamlessly integrate them into your content to create a viral concoction that blends your event’s awesomeness with what’s hot.
Involve your audience in the fun. Create interactive contests, polls, or quizzes that keep them engaged and excited. Spark their competitive spirit and encourage them to share their results.
Embrace failures with grace
Mishaps happen, so embrace them with humour and grace. Learn from your mistakes and share relatable stories. Showing your human side will foster a stronger connection with your audience.
Power of influencers
Collaborate with influential personalities in the industry. Find individuals who align with your brand and have a relevant following. Partner with them to co-create content that resonates with their audience and expands your reach.
Spark conversations and laughter
Make your content a source of laughter and conversation. Ask thought-provoking questions, share funny anecdotes, and let your personality shine through. Engage your audience and make them feel like they’re part of an exciting community.
Timing and platform strategy
Optimise your content’s timing and platform selection by publishing when your audience
is most active on social media. Utilise scheduling tools to ensure your content appears at the right moment and think about customising your content to suit each platform’s unique characteristics for maximum impact.
Remember to understand your audience, leverage visual appeal, embrace trends, foster engagement, learn from failures, collaborate with influencers, spark conversations, and optimise timing. Infuse your unique personality, and watch your content take off like a rocket. Get ready to make a splash in the social media realm, one viral post at a time!
Jonny Ross is the Founder of Fleek Marketing and has his own Podcast “Jonny Ross Fractional CMO” JonnyRoss.com