Marketing Liverpool unpacks the maritime city’s reputation as a trendy and flourishing destination for a range of corporate events.
It’s easy to see why Liverpool is a popular choice for conferences and events. The compact city means that train stations, hotels, shops, cafes, bars, restaurants, and visitor attractions are all within walking distance of each other. It takes 25 minutes to walk across the city, so any fringe or multi- venue event you choose to host here will always be accessible.
The city’s stunning range of unique venues, including the ACC Liverpool, RCP Spaces at The Spine, Liverpool Cathedral, Anfield Stadium, and National Museum’s Liverpool, has hosted a diverse catalogue of annual events, and 2022 is an equally exciting year. Liverpool will be playing host to the Labour Party’s Annual Conference, World Gymnastics Championships 2022, and the International Conference on Biomechanics in Sports, among many other impressive events.
Incredible things happen in Liverpool, and the city’s complimentary sector strengths enhance both the event experience and knowledge base for delegates. The home to one of the world’s largest concentrated offshore wind farms, Liverpool holds significant expertise in marine energy, hydrogen, and waste transformation, while also keeping health high on the agenda with both the Walton and Clatterbridge Cancer Centre NHS Foundation Trusts certified as Centres of Excellence.
Remaining at the forefront of infectious disease research, Liverpool’s creative and tech sectors are also rapidly growing, and the city has become home to the largest supercomputing facility for UK industrial applications while housing the highest concentration of robotics for world materials science in the world. The city region is also the base for Sensor City, one of the world’s only incubators dedicated to sensor and IoT technologies.
Understanding the need for organisers to reduce their event’s carbon footprint, The city works in partnership with event professionals to connect them with local suppliers while engaging with a venue’s sustainability criteria and ethical, social, and environmental goals. Working hard to become a sustainable city, the vision is to be a low carbon, connected, and accessible events hub where organisations, businesses, and residents all play their part in responding to the climate emergency and accelerate the city’s transition to zero carbon.
Liverpool remains one of the most cost- effective destinations in Europe, with the average subsistence, accommodation, and transport costs considerably less than similar destinations in the UK. It’s not just all work and no play either. The downtime experience is equally enticing, with the most visited museums and galleries outside of London available to explore via a walking tour, tour bus, or ferry trip across the Mersey. A walk around the city’s Grade I listed Sefton Park, the botanic gardens of Southport and Wirral, or along miles of coastline at Crosby Beach will also let organisers and delegates alike unwind and relax during their visit.
A thriving selection of food festivals, food halls, and fine dining spots make Liverpool’s food and drink scene a draw for any event professional, with the Art School Restaurant in particular a popular choice for conference organisers to treat their VIPs. Whether looking for luxury, boutique, or budget accommodation, all delegates will find something to suit their taste and requirements with over 11,000 rooms available across the city centre. The world’s most well-known brands, including the Hilton Liverpool, can be found here, while the new Novotel at Paddington Village now sits within the innovative Knowledge Quarter district. Stunning boutique hotels are also on high demand for delegates, including the Hope Street Hotel in the heart of Liverpool’s Georgian neighbourhood.
“Liverpool is a city forever evolving and changing,” says Head of Liverpool Convention Bureau, Jennifer Jensen. “We can always find something new and exciting to help you grow and develop your meetings and events in the city, and our passionate team can help you every step of the way, advising on the best venues to suit your event or connecting you with some of our innovative local businesses to support the content or legacy of your event. Whether it’s an event for 100 or 10,000 delegates, Liverpool always looks forward to welcoming everyone involved.”
For more information on holding an event in Liverpool, visit Liverpoolconventionbureau. com