Jade Fletcher, Owner of Jade Green Productions, give us some insight into the event décor trends and how to merge client expectation and venue offerings.
Event décor is more than just setting the scene – it’s about creating an experience that leaves a lasting impression. As event trends evolve, the delicate balance between meeting client expectations and delivering on the latest industry trends becomes more essential. Jade Fletcher, Owner of Jade Green Productions, knows the current trends and how event professionals can navigate the expectations of their clients.
Biophilic design remains one of the most significant trends in the event industry for Jane: “There’s been a real emphasis on sustainability and nature in event décor, and it’s not just about incorporating plant life. It’s a whole ethos. Clients want venues and designs that embrace the natural world, and we’re seeing more venues, like the one we’re visiting today, with cherry blossoms on the roof terrace, which is stunning.”
The integration of biophilic elements, like plants, natural textures, and eco-conscious production methods, is becoming more popular, aligning with a broader desire for sustainable, accessible, and inclusive events. Jade also notes that this shift has made venues and production companies more collaborative, with everyone – from clients to designers to venues – working in harmony to create memorable experiences: “Clients are no longer fixated purely on ROI or goals; they’re more open-minded and receptive to ideas that bring nature into their events.”
The demand for bespoke, personalised event experiences is also growing. Jade sees this trend accelerating in the future: “Personalisation is key right now, and I think it will only increase. Clients are no longer just about getting a big-scale production; they want something that resonates with their guests on a personal level. Whether it’s through custom-made gifts, personalised seating arrangements, or bespoke branding, clients are seeking ways to make their events unique and memorable.”
This push for individuality is not limited to décor alone but extends to how people experience the event. “The trend towards creating calming zones, wellness spaces, and immersive experiences is becoming standard. Last year, having a dedicated wellness area was a ‘nice to have’; now, it’s expected.”
And when it comes to colour schemes and styles, Jade observes a dynamic contrast between two extremes: calming, natural hues and bold, dramatic tones: “On one hand, you have earthy greens, blues, and neutral colours, creating a calm, grounding atmosphere. On the other, you’ve got vibrant, bold colours and textures that make a statement. This contrast is evident in the production side of things too, from lighting and staging to the more immersive, high-tech aspects of event design.”
Clients often come to Jade with ideas inspired by tech trends, but it’s her job to ensure these innovations align with the overall theme of the event: “It’s our role as event professionals to push the envelope, to show clients what’s possible, but also to make sure we’re enhancing the delegate experience rather than overwhelming it.”
Despite the exciting prospects that come with these trends, Jade acknowledges that balancing client expectations with the reality of event design can sometimes present challenges. One major hurdle has been the rise of in-house production agreements at venues, a trend that emerged post-COVID. Many venues now insist on using their preferred production partners, which, according to Jade, can limit creativity and inflate costs for clients: “It’s a commercial decision for venues, but it can be restrictive for clients who want something more tailored. Some venues are starting to offer more flexibility again, which is a positive shift.”
However, Jade sees the growing demand for bespoke experiences as an opportunity for event professionals to shine: “It’s about tapping into those deeper layers of what the client truly wants. We start every project with a deep dive into the client’s vision and goals, beyond just what’s on their brief. It’s about understanding their audience, their motivations, and ensuring we can meet the expectations of the client and the delegates.”
Looking forward, Jade foresees continued growth in personalised, sustainable, and tech-integrated event design through collaboration: “It’s about the relationship between venues, clients, and production teams. When everyone is aligned, that’s when the magic happens.”