Use short form content on TikTok to engage your event’s audience.
Think it’s just for kids? So come on Event Profs, how many of you are using TikTok for your events? If you aren’t, you should be! Tik Tok’s audience exceeds 1 billion, and is the most downloaded app currently, critically with over half the users are over 30.
Get Them Involved
Create a challenge for your attendees and give them a hashtag to use so you can see how they’ve been engaging with your event. This can also be a great way to incorporate a competition into your event, since you can see everyone whose submitted a video to your hashtag you can easily pick a winner.
Create a buzz
Get your event noticed and create content to announce the event and tease its special features to pique your audience’s curiosity. Generate excitement for your event and start an event countdown. According to eventtia, 29% of TikTok users open the app daily and multiple times, this is a perfect opportunity to provide daily teasers leading up to your event such as revealing the speakers, the event’s theme, the top exhibitors, entertainment – anything! Just make your viewers feel like they’re getting closer and closer to something big.
Although it might seem counterintuitive to rely on your audience finding you, that’s what algorithms do best. The best way to encourage an algorithm to sending your content to its intended audience is by being savvy with the hashtags you use in your description. Investigate in your target audience’s subcultures and micro communities and create content for them.
Making short form content especially in the likes of trends and challenges doesn’t have to be original at all. Scroll on TikTok for an hour and you’ll find that plenty of jokes, trends, songs, sounds, and text are all the same, they’re just rehashed to be specific to the creator. Do some research, find the trends applicable to you, then recreate it with your own spin. Since these are already trending videos it’s more likely that people will be recommended yours.
Behind the scenes
Everyone likes to think they have some insider knowledge or that they’re in on a secret. Use your TikToks to let your audience think they’re being treated to something special, unique, or extra for following you there. You can show timelapses of setting up time, informal Q&As with the team before the event starts, or give your audience a behind the scenes tour. Let them in on the secrets of the event and they’ll want to be there to see the final product even more.
Quick tips to beginner’s social media from Grace Hughes, Social Media Manager at Apprentify.
- Create a content calendar a week in advance.
- Check the news every morning so you can be on top of trends.
- Create a yearly National Awareness Calendar so you can plan content around this in your calendar.
- Ensure content going onto each channel is relevant, don’t just share the same post everywhere to be consistent, ensure you know your audience on each channel.
- Use planning tools such as Plannable to visualise content and create an aesthetic feed.