Skip to content
  Monday 27 March 2023
Latest
13 March 2023The National Football Museum <strong>Offers Organisers a Unique Space</strong> 13 March 2023Energy Sapping 10 March 2023Sold Out Screens for King Charles’ Coronation 10 March 2023Dress to Impress 7 March 2023Greener Doors 28 February 2023Experience the Exceptional 23 February 2023Lime Venue Portfolio Joins ABPCO 22 February 2023Team Up 17 February 2023A New Face 16 February 2023Stress Matters Joins mia
HEN logo
  • Home
  • About
  • Magazine Issues
  • Content
    • Features
    • Industry News
    • Blog
    • Interviews
  • Competitions
  • Resources
    • Event Organisers & Suppliers
    • Team Building Resources
    • Expert Opinion on Venues
  • Featured Businesses
  • Advertise
  • Contact
HEN logo
HEN logo
  • Home
  • About
  • Magazine Issues
  • Content
    • Features
    • Industry News
    • Blog
    • Interviews
  • Competitions
  • Resources
    • Event Organisers & Suppliers
    • Team Building Resources
    • Expert Opinion on Venues
  • Featured Businesses
  • Advertise
  • Contact
HEN logo
  Features  The Great Outdoors
Features

The Great Outdoors

HENHEN—19 April 20210
FacebookTwitterPinterestLinkedInTumblrRedditVKWhatsAppEmail
More stories

The Great Outdoors

19 April 2021

Outdoor events in the UK will return, and it is our vision at the National Outdoor Events Association (NOEA) that they return stronger and better than before. This isn’t a self-delusional ambition either, although it is easy to lose hope off the back of what has been an excruciatingly hard year for event professionals.
What gives us hope? First and foremost is the ticket sales already coming in this summer. We work in partnership with our colleagues at See Tickets, and both through them, and from the feedback we have seen from our members, the response to many outdoor events, from sporting to music and cultural festivals, has been phenomenal. From the small to the large, those events taking place this summer are seeing an amazing response from the public.
This is especially reassuring given that some of these events have had 18 months out of business already and may have lost connection with their audiences. Equally, there was a justifiable concern that spectators would be reticent in returning to live events, with the prospect of either social distancing or reduced capacities affecting the experience, not to mention concerns over their health. What the data proves is that the appetite for face-to-face, outdoor experience has never been higher, nor as robust; in truth, you don’t miss some things until they are gone.
This should give us hope, as a community of event professionals, that there is still a market for what we do. For brands and businesses, that this still remains a highly productive way of influencing audiences and reaching customers. The data we’re seeing isn’t just that people want to go and see bands, watch entertainment, or enjoy the great outdoors, they want to be part of a community; meeting with likeminded people under the brand of the events they love.
This is incredibly important to our corporate members, who buy into this connection between brand, event and audience. They use these moments to create memorable experiences that create connections and loyalty with existing and potential new customers. These brands have missed live experiences as much as the audiences they market to. Event sponsorship and marketing works, whether it’s activating a new product launch, building an experiential area, or just providing an added value experience to the guests.
The second reason for our confidence looking forward, is the changes that have happened within the industry itself, however it is fair to say that these are by no means set in stone. At the beginning of this pandemic, NOEA committed itself to not only protecting and fighting for the industry now, but setting the foundations for it to #BuildBackBetter in the future.
There are parts of this strategy that still concern us. We have, inevitably, lost talent out of the industry and we need help to get those people back. Organising events takes experience; from security to car parking, from health and safety to staging and lighting, these are not transferable skills and the biggest concern to those invested in these events is that the right people are still around.
We’ve been working hard with the government to ensure that the building blocks are in place to protect events and event suppliers now. This means that they then have the resources to return this summer and, more importantly, subsequent summers. In a post pandemic world, this is especially important as we look to provide the right level of safety for audiences, reduce the levels of risk for sponsors, and protect the liabilities of the businesses involved in creating and running these events.
 
As we move out of the pandemic into finally creating events again, we need to be mindful that everyone learns the lessons of the past, so that we can rebuild a robust industry for the many thousands of people who are relying on us to create amazing experiences this summer. This means tighter understanding of liabilities, insurance, risk and safety, and that we have grown up conversations about each one. If we do, there will be a greater level of protection for everyone.
For NOEA, this is a major challenge, but we are spurred on by the incredible response to events already this year. Our industry is rightly the envy of the world, probably because we have a population that sees so much value in outdoor, live experiences. We owe it to those people to continue to be the very best industry in the world, and to be one that continues to help great experiences happen.
Noea.org.uk

BuildBackBetterNOEAOutdoor events
FacebookTwitterPinterestLinkedInTumblrRedditVKWhatsAppEmail

HEN

HEN Apr-May 2021
Having your first Covid vaccination?
Related posts
  • Related posts
  • More from author
Features

Energy Sapping

13 March 20230
Features

Dress to Impress

10 March 20230
Features

Greener Doors

7 March 20230
Load more
Read also
H&E North Meets

On the Rise

14 March 20230
News

The National Football Museum Offers Organisers a Unique Space

13 March 20230
Features

Energy Sapping

13 March 20230
News

Sold Out Screens for King Charles’ Coronation

10 March 20230
Features

Dress to Impress

10 March 20230
Featured Businesses

The Circle

10 March 20230
Load more
Recent Posts
  • On the Rise
  • The National Football Museum Offers Organisers a Unique Space
  • Energy Sapping
  • Sold Out Screens for King Charles’ Coronation
  • Dress to Impress
    Hospitality and Events North
    Hospitality & Events North has become the leading media for the MICE and events industry since its launch in 2006. We are a bi-monthly, glossy A4 magazine, covering all of the latest industry news and views. Each issue is packed full of interviews, features and competitions tailored to our readers’ interests.

    # TRENDING

    EventsVenuesEvents industryHospitalityCOVID-19Virtual EventsCoronavirusSustainabilityCOVIDTeam BuildingHotelsYorkshireLockdownHybrid eventsNewsInterviewEvent TechEvents newsLeedsConferences
    © Copyright JLife Ltd 2023, All Rights Reserved
    • Privacy Policy
    • Terms and Conditions