More than just another trade show, International Confex has established itself as the essential events industry gathering point.
International Confex returns to ExCeL London on 25th and 26th February, bringing together the key movers and shakers of the UK events industry. For over 40 years, this industry institution has served as both marketplace and masterclass, assembling event professionals from every corner of the sector.
The 2026 edition promises to deliver its most ambitious programme yet, with over 200 expert speakers, more than 330 exhibitors, and an expected attendance of 5,500 event professionals.
At the heart of Confex 2026 is a conference programme spanning nine specialist content theatres, tackling the most urgent challenges facing event professionals today. The lineup reflects the industry’s evolving priorities – from artificial intelligence and sustainability to creative strategy and talent retention.
The newly expanded Exhibition HQ Theatre will host sessions addressing everything from exhibitor ROI and hosted buyer strategies to the role of technology in transforming the exhibition experience. One standout panel features Kajal Mann, Talent and Employer Branding Specialist at Easyfairs, exploring why strong workplace culture has become a competitive advantage in attracting both audiences and top-tier staff.
The AI & Data Zone dives deep into how artificial intelligence, automation, and smart analytics are revolutionising event delivery. Expect practical workshops on proving campaign ROI through Google Ads and SEO, alongside discussions about preserving the human element in an increasingly automated industry.
Continuing Confex’s commitment to responsible event planning, The People & Planet Theatre is bringing together sustainability experts, inclusion advocates, and industry changemakers. Discussions will move beyond tick-box sustainability toward data-driven impact and genuine environmental accountability.
Other specialist theatres include the Agency Hub, providing a forum for agency founders, freelancers, and creative directors to engage in honest, essential discussions; Brand Experience Lab, where creativity and strategy come together; and a dedicated Association Theatre addressing the unique challenges facing membership bodies and not-for-profit organisers.
Networking has been upgraded with the introduction of Braindate, a peer-to-peer learning platform. Combined with enhanced matchmaking via the event app and curated speed networking sessions, Confex is prioritising meaningful connections over random hallway encounters.
The show floor itself has been reimagined with expanded pavilions, including a B Corp-certified innovation zone and sector-specific networking areas built around shared values and challenges. It’s recognition that effective networking happens when professionals with common goals and obstacles can connect.
The exhibition space will showcase everything from cutting-edge event technology to sustainable supplier innovations. The mix ranges from established global hotel groups to ambitious event tech start-ups, creating a comprehensive marketplace for event professionals seeking new partners.
Attendees can explore the latest in event apps that deliver on their promises of genuine engagement, discover tools that streamline delivery and stretch budgets, and meet venue operators pushing boundaries in immersive experience design. For those tackling international programmes, sessions on adapting event strategies to honour cultural context and regional preferences offer practical frameworks for global scalability.
The event also recognises that logistics and technology make up only part of the industry’s challenges. Sessions addressing work-life balance, team wellbeing, and creating meaningful connections in an era of remote work acknowledge that successful events depend on supported, motivated teams.
A panel exploring what CMOs really wish their agency partners understood promises frank feedback on collaboration, measurement, and creative briefs. Another session challenges outdated team building formats, sharing creative and inclusive approaches fit for contemporary realities.
For more info or to register now, visit International-confex.com