Skip to content
  Thursday 1 June 2023
Latest
16 May 2023Hilton Birmingham Metropole Launches Employment Initiative 16 May 2023Top Tech 10 May 2023Swans Events to Produce Food Festival 5 May 2023Shining Sheffield 3 May 2023Leeding the Way 2 May 2023Cloth Hall Court to Host CHS Leeds Reception 1 May 2023R&B Group Thriving Post-Pandemic 28 April 2023All Things Equal 26 April 2023Facts & Figures 24 April 2023Beam Appoints a New Marketing Director
HEN logo
  • Home
  • About
  • Magazine Issues
  • Content
    • Features
    • Industry News
    • Blog
    • Interviews
  • Competitions
  • Resources
    • Event Organisers & Suppliers
    • Team Building Resources
    • Expert Opinion on Venues
  • Featured Businesses
  • Advertise
  • Contact
HEN logo
HEN logo
  • Home
  • About
  • Magazine Issues
  • Content
    • Features
    • Industry News
    • Blog
    • Interviews
  • Competitions
  • Resources
    • Event Organisers & Suppliers
    • Team Building Resources
    • Expert Opinion on Venues
  • Featured Businesses
  • Advertise
  • Contact
HEN logo
  Features  Top Trends
Features

Top Trends

HENHEN—17 January 20230
FacebookTwitterPinterestLinkedInTumblrRedditVKWhatsAppEmail

Cvent, a meetings, events, and hospitality technology provider, looks at the top meeting and event trends venues need to know for 2023.

What the next year is going to look like is a question that many across the industry are asking themselves at this time of year. Knowing next year’s trends is vital to preparing your business and building sales. Cvent, a market-leading meetings, events, and hospitality technology provider, has published an eBook, and here we pick our highlights.

Venue selection influenced by social activism

Now valuegraphics – a more holistic way of looking at a person – matters just as much to planners as demographics. David Allison, a Consumer Behaviour Expert, and his team surveyed 750,000 people around the world and identified 56 shared core human values. Planners can use this information to better understand what motivates their attendees, how to better market to them, and how to provide more engaging content.

More stories

Let There Be Light

18 August 2021

Going Coastal

18 August 2021

An Evening Affair

4 October 2021

God’s Own Country

17 April 2023

In learning more about their attendees’ core values, planners will want venues to help them create activities and opportunities that reflect those priorities. Sustainability is one such priority. A PromoLeaf survey of event attendees conducted by Censuswide found that 85% of respondents prefer or strongly prefer attending conferences with sustainable practices. Also, according to the World Travel & Tourism Council, travel accounts for approximately eight to 11% of global emissions. To prioritise green, eco-friendly initiatives planners should look to digital transformation, especially the ability to produce a hybrid (virtual and in-person) event. This approach to meetings can help planners reduce the environmental impact of their events. Experts say that hybrid events enable an ideal mix of positive interactions between attendees at a lower impact to the environment.

Focus on health and wellness activities

The Global Wellness Institute (GWI) projects a 21% annual growth rate for wellness tourism through 2025 – this means an increased interest in spas, thermal/mineral springs, sustainability, and mental wellness.

Katherine Johnston, GWI Senior Research Fellow notes that: “The pandemic has brought new shifts and a global values reset. Wellness now means far more than a facial or spin class, with a growing focus on mental wellbeing and the importance of work-life balance, social justice, environmental sustainability, the built environment and public health.”

For event venues, highlighting local wellness amenities like a bathhouse, farmer’s market, or spa can attract more planners who are looking to treat their attendees to a few days of mindfulness. Wellness can be in the smallest of details from the lighting to the temperature of meeting rooms and swapping out high sugar snacks for healthier alternatives.

Virtual reality no longer just for video games

Some would say that the metaverse has already begun for event planners as many hotels now provide 3D tours of their property. Melinda Burdette, Senior Director of Events at Meeting Professionals International said: “The opportunity to give someone a virtual tour or do more than just a video has become the standard if you want to sell a planner on a property they aren’t able to visit. From the planner perspective, VR is going to enhance the ability to see what a property has to offer.”

However, this doesn’t spell the end for in-person site visits. Burdette explains: “You’ll never get away from an onsite visit, especially for larger events; VR allows for real-time brainstorming and visualising and seeing what you can do with the space from a remote location.” As new technologies such as VR/ AR roll out, event professionals will want to integrate these powerful tools into their programmes to build their events and reshape the experience. When VR technology becomes available at the sourcing stage, planners will have access to world-class venues across the globe, right from the comforts of their offices or homes.

AR can help onsite to toggle between room layouts, add stages, and switch up the floor plans more quickly so that venues don’t have to set up and tear down equipment each time. VR/ AR has the potential to change the way event professionals source venues, plan events, collaborate with onsite staff and engage participants all over the world.

FacebookTwitterPinterestLinkedInTumblrRedditVKWhatsAppEmail

HEN

Warm Up
Plan to Boost Glasgow’s Credentials
Related posts
  • Related posts
  • More from author
Features

Top Tech

16 May 20230
Features

Shining Sheffield

5 May 20230
Features

Leeding the Way

3 May 20230
Load more
Read also
News

Hilton Birmingham Metropole Launches Employment Initiative

16 May 20230
Features

Top Tech

16 May 20230
H&E North Meets

Know Your Audience

15 May 20230
News

Swans Events to Produce Food Festival

10 May 20230
Featured Businesses

Century Tours

9 May 20230
Features

Shining Sheffield

5 May 20230
Load more
Recent Posts
  • Hilton Birmingham Metropole Launches Employment Initiative
  • Top Tech
  • Know Your Audience
  • Swans Events to Produce Food Festival
  • Century Tours
    Hospitality and Events North
    Hospitality & Events North has become the leading media for the MICE and events industry since its launch in 2006. We are a bi-monthly, glossy A4 magazine, covering all of the latest industry news and views. Each issue is packed full of interviews, features and competitions tailored to our readers’ interests.

    # TRENDING

    EventsVenuesEvents industryHospitalityCOVID-19Virtual EventsCoronavirusSustainabilityCOVIDTeam BuildingYorkshireHotelsLockdownHybrid eventsNewsLeedsInterviewEvent TechEvents newsConferences
    © Copyright JLife Ltd 2023, All Rights Reserved
    • Privacy Policy
    • Terms and Conditions