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  H&E North Meets  In Translation
H&E North Meets

In Translation

HENHEN—31 October 20220
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Tech Entrepreneur, Danny Manu, reveals how AI translation technology is opening a whole new world of international events.

While bringing business leaders and employees closer together, the rapid growth of translation technology is also encouraging the heightened number of delegates who are unable or unwilling to travel as global events continue down a virtual path.

Founded in 2014, tech provider Mymanu has been busy creating a streamlined solution to meet the post- pandemic demand for instant translation with the launch of the Mymanu CLIK S earbuds. Currently compatible in over 37 languages, the device provides speech and text translation in real time, saving planners funds and resources to facilitate international events along the way.

“Delegates can select the language they want to see and hear the information in when registering for an event,” explained Mymanu Brand Founder, Danny Manu. “Using the MyJuno app, they will then be able to read what the event speakers

say on their phone screen and listen to it through their earphones. The translation system is currently done instantly through Wi-Fi and phone signal. But MyJuno will be incorporated into our upcoming e-SIM powered earbuds which will make the translation process even faster and more secure.

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“By breaking down language barriers, AI translation enables organisers to reach out to a wider community right from the start.”

“There are over 7,000 languages worldwide, but research indicates that nearly 50% of the global population cannot speak a second language. By enabling an event’s delivery and marketing to be done in a range of languages, AI translation tools can give event organisers the power to appeal to a wider audience, increasing their reach and ultimately their turnover.”

During more informal settings at virtual events where networking sessions and team discussions are becoming more commonplace, Danny also explained how the current translation technology can certainly adapt to keep up with fast paced meetings between multiple speakers: “It is very important for organisers to define from the start what they are looking to achieve from the AI translation tools.

“In some cases, they can be designed to translate the main presenters’ speech as a priority and cancel any background noise to capture the speech in a noisy environment. Much like on Zoom, a function for remote delegates to ‘raise their hands’ also enables Q&A sessions to be conducted in an orderly fashion and maintain a free-flowing conversation.”

The Mymanu CLIK S has gathered a strong interest from the hospitality industry since launching, with Mymanu recently running a test pilot with The Marriott Hotels Group to support the communication needs of international delegates when conducting business abroad.

“Over 700 users downloaded our app technology during the pilot, with 100% of our surveyed event organisers saying they would expect a significant increase in networking opportunities by using the tools,” said Danny. “The session proved that translation devices can indeed help the venue and events teams make their delegates feel more at home and improve the communication with staff to increase their customers’ satisfaction, retention ratio, and sales.”

Beyond the numbers, Danny also touched upon how translation technology can be an important creative solution towards fostering global communities in the events landscape, where sharing a common language is a challenge: “Between everyone involved, speaking the same specific language is vital to promote and deliver the event to its audience.

“By breaking down language barriers, AI translation enables event organisers to reach out to a wider community right from the start. From teaching new skills to deprived communities, sharing best practices with international colleagues to develop skills faster, and discovering new cultures to understand people better, this can have such a positive impact on communities globally. We are always here to help businesses and planners can always contact us with their own requirements.

“By overcoming language barriers, translation technology will enable millions to live and work together as one global community and build a better world.”

Mymanu.com

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