Skip to content
  Sunday 2 April 2023
Latest
13 March 2023The National Football Museum <strong>Offers Organisers a Unique Space</strong> 13 March 2023Energy Sapping 10 March 2023Sold Out Screens for King Charles’ Coronation 10 March 2023Dress to Impress 7 March 2023Greener Doors 28 February 2023Experience the Exceptional 23 February 2023Lime Venue Portfolio Joins ABPCO 22 February 2023Team Up 17 February 2023A New Face 16 February 2023Stress Matters Joins mia
HEN logo
  • Home
  • About
  • Magazine Issues
  • Content
    • Features
    • Industry News
    • Blog
    • Interviews
  • Competitions
  • Resources
    • Event Organisers & Suppliers
    • Team Building Resources
    • Expert Opinion on Venues
  • Featured Businesses
  • Advertise
  • Contact
HEN logo
HEN logo
  • Home
  • About
  • Magazine Issues
  • Content
    • Features
    • Industry News
    • Blog
    • Interviews
  • Competitions
  • Resources
    • Event Organisers & Suppliers
    • Team Building Resources
    • Expert Opinion on Venues
  • Featured Businesses
  • Advertise
  • Contact
HEN logo
  H&E North Meets  Positive Change
H&E North Meets

Positive Change

HENHEN—20 June 20220
FacebookTwitterPinterestLinkedInTumblrRedditVKWhatsAppEmail

Chief Executive of the Meetings Industry Association (mia), Kerrin MacPhie, outlines the group’s future plans in the face of the industry’s latest challenges.

Since taking leadership of the mia in November 2021, Kerrin MacPhie has remained ambitious in her scope to help the events industry stay open-minded as it builds a stronger future in the wake of the pandemic. Keeping a liaison with the government’s department for Digital, Culture, Media and Sport, the mia Chief Executive has meanwhile upheld an advisory role with the Events Industry Board and Business Visits and Events Partnership.

Together, these dual efforts have helped raise suggestions to the government on directing events industry growth across the UK. By delivering primary research and hosting new senior leadership roundtables, it’s clear that one key challenge centres on current pressures in the catering sector.

“Exploring different ways to attract and upskill new recruits to the sector will play a big part in combating workforce depletion and retaining staff levels,” said Kerrin. “At the same time, we need to deal with the rising costs and reduced availability in the supply chain, which has often resulted in a chef’s choice or menu of the day situation for delegates due to the unguaranteed deliveries on food items at events.”

More stories

Safety First

18 April 2022

Positive Change

20 June 2022

Seeing is Believing

14 February 2022

Hospitality and Events North Meets Jack Marczekwski, Event Director of The Meetings Show

13 June 2022

As industry professionals rekindle old connections and meet new faces for the first time through live events, the need for consistency in face-to-face meetings is also high on Kerrin’s agenda: “While in-person meetings are now back, the continuation of remote work and the opportunities to watch recorded sessions or attend virtual events means the need to be present is no longer deemed necessary like before. Yet meetings are where innovation happens and ideas flow, so we need to remind delegates why being present in the room is so much more beneficial than watching a recording.”

Despite moving forward amid such current issues in the sector, Kerrin still remains optimistic for the future and firm in her belief that 2022 is a year for opportunity in the industry: “Time and time again we have shown that our highly professional industry can, and will, continue to adapt regardless of what happens in the wider world. We’re always busy behind the scenes on several initiatives to support our members, while committed to providing clarity in addition to championing best practice in the industry.”

“Meetings are where innovation happens and ideas flow. We need to remind our delegates why being present in the room is so much more beneficial than watching a recording.”

Recently joining forces with Exceed Global Learning, mia has also extended its educational offering beyond its busy events schedule, offering a range of certified training courses to support those new to the sector while providing professional development of those in managerial positions. Over 200 courses are now available covering areas such as general management, human resources, and revenue management, alongside workplace health and safety, sustainability, and digital transformation.

“The idea is to help increase the skills, confidence, and productivity of those working in the sector,” said Kerrin. “We’ve made the courses readily available via our website, which professionals can access on any device and, more crucially, at a time that’s completely convenient to them.”

By working closely with its strategic partners, mia has also supported the wholescale sustainability efforts in the industry while protecting the future for smaller venues as they progress.

“We’ve continued our healthy relationship with Green Tourism by supporting our members with education in sustainably- minded events, with full access to a whole raft of measurement tools allowing everyone to meet the new Green Meetings standard.” said Kerrin. “We’re also working with another strategic partner to extend a tailored AIM accreditation to give confidence and quality assurance to those booking business meetings and events in smaller properties such as inns, private dining restaurants, boutique hotels, golf clubs, and stately homes.

“The more we invest, refine, and develop our industry, the more powerful and secure we can be going forward. It’s certainly been a busy few months since I took the helm at mia last year, but there’s lots more to come further down the pipeline.”

To find out more about the mia and the benefits of membership, visit Mia-uk.org

Events industry
FacebookTwitterPinterestLinkedInTumblrRedditVKWhatsAppEmail

HEN

Latest Places
Change of Scene
Related posts
  • Related posts
  • More from author
H&E North Meets

On the Rise

14 March 20230
H&E North Meets

Green Machine

20 February 20230
H&E North Meets

Switch it Up

13 February 20230
Load more
Read also
Featured Businesses

King Richard III Visitor Centre

29 March 20230
H&E North Meets

On the Rise

14 March 20230
News

The National Football Museum Offers Organisers a Unique Space

13 March 20230
Features

Energy Sapping

13 March 20230
News

Sold Out Screens for King Charles’ Coronation

10 March 20230
Features

Dress to Impress

10 March 20230
Load more
Recent Posts
  • King Richard III Visitor Centre
  • On the Rise
  • The National Football Museum Offers Organisers a Unique Space
  • Energy Sapping
  • Sold Out Screens for King Charles’ Coronation
    Hospitality and Events North
    Hospitality & Events North has become the leading media for the MICE and events industry since its launch in 2006. We are a bi-monthly, glossy A4 magazine, covering all of the latest industry news and views. Each issue is packed full of interviews, features and competitions tailored to our readers’ interests.

    # TRENDING

    EventsVenuesEvents industryHospitalityCOVID-19Virtual EventsCoronavirusSustainabilityCOVIDTeam BuildingHotelsYorkshireLockdownHybrid eventsNewsInterviewEvent TechEvents newsLeedsConferences
    © Copyright JLife Ltd 2023, All Rights Reserved
    • Privacy Policy
    • Terms and Conditions