The ACC Liverpool Group – operators of ACC Liverpool, Exhibition Centre Liverpool, and M&S Bank Arena – has announced a new chapter in its evolution with the reveal of its new name: Liverpool Experience Campus.
Situated on Liverpool’s iconic waterfront, the organisation has grown into one of the UK’s leading event destinations and its new name officially came into effect as part of a full brand launch on 13th April. As the business continues to compete on a global stage, it recognised that its brand structure did not clearly express the depth of its capabilities or the unique strength of the destination and its connected, multi-venue campus.
The ACC Liverpool Group has retired its existing name, and its venues will no longer be identified as ACC Liverpool or Exhibition Centre Liverpool. Going forward, individual venues will be designated as the Convention Centre at Liverpool Experience Campus or the Exhibition Centre at Liverpool Experience Campus, providing delegates with clearer guidance and making it easier to navigate the campus.