The latest trends in delivering impactful webinars and virtual events have been revealed in the Benchmark Report for Webinars and Virtual Events from global event company, Intrado. Analysing data gathered from webinars taking place between June 2021 and June 2022, the report provides ideas from industry experts to help planners exceed delegate expectations.
“As we analysed this year’s data, the two core themes that stood out are agility and optimization,” said Notified Chief Revenue Officer, Dan Lotzof. “As marketers and event planners continue to evaluate their strategies and budgets for 2022 and beyond, they’re seeking ways to keep audiences highly engaged through meaningful experiences and formats.”
Report insights included the increased number of speakers per event, which has gone up to 20 compared to just six in 2019. The benefits of gamification to increase delegate engagement was also highlighted in the survey, with approximately 112 million minutes spent during the study period playing in-event games.