The industry holiday season is in high demand according to organisations including HeadBox, Hire Space, and AOK Events who have seen a record-breaking demand for Christmas parties this year.
HeadBox has received four times more Christmas party enquires than 2021, which the event tech scale-up says is partly due to the World Cup where organisers are mindful that games may clash with scheduled events.
Hire Space staff also commented on the shorter time scales in 2022 for planners to book events compared to previous years alongside a significant increase in Christmas event budgets by 50%.
“Corporates are taking the opportunity to engage both internally and externally through live events, but as far as Christmas is concerned, everyone seems to be doing something slightly different,” said AOK Events CEO Alex Hewitt. “Some clients are not ready for a live event and have asked us to help fulfil either virtual events or company-wide rewards that get sent out to employees to the same value as what a party would have cost.
“Clients are taking the opportunity to say thank you, but they are doing what is right for their culture and we are delivering accordingly.”