CHS Group has partnered with beam, the association representing the business events, accommodation, and meetings industry, to ensure first-time visitors and industry newcomers feel welcomed and supported at CHS Leeds.
As part of the initiative, the beam Buddy Station was positioned next to the registration desk at the Royal Armouries, the host venue for CHS Leeds. Members of the beam board were on hand to offer guidance, introduce visitors to key exhibitors, answer questions, and help industry newcomers confidently navigate the event.
Joe Evans, beam Membership Director, who was part of the beam Buddy Station, said: “Regardless of how long we’ve been in the industry, we all remember the nerves of attending our first big event. The business events community is incredibly welcoming, but it helps to have a friendly face to guide you. We’re delighted to partner with CHS Group on this initiative to ensure that industry newcomers feel at home and get the most from their experience at CHS Leeds.”
Clair Whitecross, Sales Director, CHS Leeds, added: “As the event grows, we’re welcoming more first-time attendees, and we want them to feel empowered to make valuable connections and take full advantage of the opportunities available.
“Overcoming imposter syndrome, shyness, or the challenge of not knowing where to start can make all the difference. With beam’s support, we’re excited to provide a warm welcome and a helpful hand to those new to our industry.”