RainFocus, provider of the next-generation event marketing platform, has announced the RainFocus and Adobe Workfront Fusion integration. The solution seamlessly enables event marketing teams to streamline event creation workflows by automatically creating events in RainFocus using approved Workfront requests.
The new integration simplifies event setup through fully templated experiences. By automating the process for event requests, approval, and creation from within Workfront, organisations can eliminate repetitive data entry, manual event setup processes, and time-consuming coordination between project management, event platforms, and marketing automation systems.
JR Sheramn, CEO of RainFocus, said:
“Organisations are increasingly investing in micro-events to deliver highly personalised experiences that strengthen their customer relationships, underscoring a need for automated event lifecycle management. This solution is another step in our partnership with Adobe to further align event teams and sales and marketing teams for strategic event planning and execution.”