EllieVision, a family-run AV technology business specialising in outdoor cinema screens, sold out of flat screen TVs in anticipation of King Charles III’s coronation. It received three bookings within a day of the November announcement of the royal coronation which is due to take place 6th May.
The screens, ranging from four to seven metres in width, are hired for the day so local councils can guarantee a full day of family entertainment while coming together for the historic event. Heather Irving, Sales and Marketing Manager
says royal events have bolstered the industry: “It’s really nice of the councils to give back to the local communities, it’s a fun day out for free. The council might schedule two or three hours of Charles III’s coronation followed by The Greatest Showman, followed by Encanto in the evening. As an industry we need those one or two really good events per year where things actually come together to keep afloat. Last summer was phenomenal for us with the scope of the Platinum Jubilee, all the AV in the country seemed to be outside Buckingham Palace. Industries which were written off a couple years ago really bounced back.”