VisitBritain recently extended its Future of Events educational series by launching a new Diversity, Equity, and Inclusion (DEI) Pathway. The extension is in collaboration with New Intent, the pro-social organisation which partners the events community with global changes in DEI, to allow event professionals to understand and more deeply implement DEI across the industry.
VisitBritain Head of Business Events, Paul Black, said: “The events industry has a fundamental role to play in ensuring everybody feels welcome, represented, and valued. Understanding and further embedding DEI into event design offers the potential to accelerate important ambitions within the industry as well as developing stronger communities, increase participation and generate more meaningful connections.”
Rory Archibald, Founder of New Intent, added: “Embracing Diversity, Equity and Inclusion is not just a choice; building a brighter, more inclusive future for our industry and society is necessary. Events that embrace DEI embrace innovation and collaboration and can break down barriers that lead to enriched communities worldwide. VisitBritain’s DEI Pathway, curated in partnership with New Intent, is a testament to our commitment to fostering understanding, implementing change, and creating destinations and events where everyone feels valued and welcome. Together, we’re illuminating the path towards a more inclusive world, one event at a time.”