Skip to content
  Monday 4 July 2022
Latest
27 June 2022In the Know 27 June 2022Manchester Central Launches New Podcast 27 June 2022Virtually Anywhere 27 June 2022Pioneering Spirit 27 June 2022Change of Scene 20 June 2022Latest Places 13 June 2022Centre Stage 13 June 2022Northern Novelty with a Difference 13 June 2022Supporting Social Businesses 13 June 2022New Strategic Partnership
HEN logo
  • Home
  • About
  • Magazine Issues
  • Content
    • Features
    • Industry News
    • Blog
    • Interviews
  • Competitions
  • Resources
    • Event Organisers & Suppliers
    • Team Building Resources
    • Expert Opinion on Venues
  • Featured Businesses
  • Advertise
  • Contact
HEN logo
HEN logo
  • Home
  • About
  • Magazine Issues
  • Content
    • Features
    • Industry News
    • Blog
    • Interviews
  • Competitions
  • Resources
    • Event Organisers & Suppliers
    • Team Building Resources
    • Expert Opinion on Venues
  • Featured Businesses
  • Advertise
  • Contact
HEN logo
  Blog  5 ways to incorporate social media into your event
Blog

5 ways to incorporate social media into your event

HENHEN—30 July 20210
FacebookTwitterPinterestLinkedInTumblrRedditVKWhatsAppEmail

The only thing more important than organising a great event is marketing it. Nobody wants to face a non-existence audience after all their hard work, and at the event itself you’ll want to keep the excitement going. So here are 5 great tips for marketing and incorporating social media into your event:

  1. Choose the right channels

There are hundreds of social networks, literally, although here in the UK the most popular by far are Facebook, Instagram, Twitter and for Business to Business organisations, LinkedIn. TikTok, Vimeo and YouTube are also great networks for getting video content out.

Each social network has their own demographic of users and some networks are better suited for the type of event you might have. Consider the age of your target demographic, whether you are looking for consumers or corporate clients and then how to optimise your social media message for each network.

  1. Create a buzz about your event
More stories

How Can the Events Industry Recover in the Post COVID-19 Era?

16 September 2020

Getting back to LIVE events!

3 September 2021

Are Hybrid Events the Future?

19 August 2020

Comment on extension of furlough from HBAA.

6 November 2020

Encourage attendees to rave about their past experiences of your events online, and prospective attendees to post about their excitement in attending ahead of the event. You can do this by encouraging image sharing, asking them to share their hopes and aspirations for the event or by sharing an attendance list ahead of the event itself.

For corporate events, arm attendees with a social media kit that helps them to promote your event for you – this could be a Facebook post template for example that shares reasons to attend the event or shows their stand number if your event is an exhibition.

  1. Use hashtags

Hashtags are one of the most effective ways to generate conversation about your event and generate buzz to drive ticket sales. Use hashtags to promote your event and encourage your potential attendees to use these hashtags when posting about your event online. Keep any hashtags short and memorable, simply using your event name, its acronym, or even including a hashtag in the official name of your event.

  1. Showcase a social media or Twitter wall at your event

A social media wall displays images and comments as they’re posted if they’re tagged with your event’s hashtag. People love to be in the spotlight, and your attendees will keep the excitement of the event going for you.

  1. Give incentives for people to post and share content about your event online during the event itself.

Ask them to tag you in and use hashtags. This could be a competition for example, perhaps for the most unique photograph or tweet. This will help engage attendees, promote your brand and of course help promote future events.

If you need help with your social media in the run up to an event, contact digital@nutsforprint.co.uk

 

 

FacebookTwitterPinterestLinkedInTumblrRedditVKWhatsAppEmail

HEN

5 Times Events Went Wrong!
HEN Aug-Sep 2021
Related posts
  • Related posts
  • More from author
Blog

The Great Outdoors

21 April 20220
Blog

Rest Your Head

3 April 20220
Blog

It’s Party Time

17 March 20220
Load more
Get more stuff

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Read also
News

In the Know

27 June 20220
News

Manchester Central Launches New Podcast

27 June 20220
Features

Virtually Anywhere

27 June 20220
Features

Pioneering Spirit

27 June 20220
Features

Change of Scene

27 June 20220
H&E North Meets

Positive Change

20 June 20220
Load more
Recent Posts
  • In the Know
  • Manchester Central Launches New Podcast
  • Virtually Anywhere
  • Pioneering Spirit
  • Change of Scene
    Hospitality and Events North
    Hospitality & Events North has become the leading media for the MICE and events industry since its launch in 2006. We are a bi-monthly, glossy A4 magazine, covering all of the latest industry news and views. Each issue is packed full of interviews, features and competitions tailored to our readers’ interests.

    # TRENDING

    EventsVenuesEvents industryHospitalityCOVID-19Virtual EventsCoronavirusCOVIDSustainabilityTeam BuildingYorkshireLockdownHotelsHybrid eventsNewsInterviewEvents newsLeedsConferencesEvent Tech
    © Copyright JLife Ltd 2021, All Rights Reserved
    • Privacy Policy
    • Terms and Conditions