The Meetings Industry Association (mia) is seeking a new Chief Executive, following Kerrin MacPhie’s decision to pursue a new venture.
Since her appointment in 2021, Kerrin has significantly elevated and transformed the trade association as well as its work advocating best practice and championing the business meetings and event sector.
Under her leadership, Kerrin has restructured the mia team appointing Sandra Eyre as business development director and promoting Katie Cotton as operations director – strengthening its foundation for further growth while developing a clear value proposition, ensuring the benefits of membership are both well-defined and impactful.
Other key initiatives introduced by Kerrin, who will leave her current role in December 2024, include reinvigorating the mia’s busy programme, making its events highly sought after by both members and the wider industry. This has seen the miaList excellence awards being revitalised to record-breaking levels, the creation of peer-to-peer groups, offering members a platform for discussion, collaboration and mutual support, and the launch of monthly miaMeets giving members a regular voice within the association.
Speaking on her time as Chief Executive, Kerrin said: “I am proud of the achievements we’ve made at mia during my tenure as chief executive, ensuring that this long-established association maintains its leading position in the industry. The future is exciting, and I am confident that the mia community will continue to grow in strength and influence, supporting an industry that I love.”