Blackpool Council has just announced £4 million investment into improving the town’s bus network, which will have a massive impact on the corporate visitor economy.
Supporting increased footfall and enabling greener events is key to Blackpool as a MICE destination, says Head of Meet Blackpool, Julie Vincent: “The council’s investment into giving our bus networks a face lift will have a significant positive impact on accessibility and air quality within the town for local residents, as well as enhancing the Blackpool experience for both our leisure and corporate guests. The corporate visitor economy in Blackpool is continuously growing year on year – which has benefitted the local economy in big ways – and having a good public transport system is key to supporting that increased footfall and improving traffic management around large-scale conferences and events, and us continuing to attract businesses to the resort. With sustainability being high on the agenda for companies hosting everything from exhibitions to away-days, a greener transport network can often be the tipping point between event planners picking one destination over another.”