When you’re juggling suppliers, client changes, and tight budgets, the idea of an ESG strategy might feel like something only the big players have time and money for.
But smart, sustainable choices don’t have to break the bank – and they’re becoming more important by the day. By Julie Burniston.
ESG (Environmental, Social and Governance) is really picking up speed in the UK events world. It’s not all rules and regulations (yet!), but things are changing fast. Bigger companies already have to report things like carbon emissions, and more clients are asking about running events in a more sustainable way. So, what does that mean for you? Well, it’s a great chance to show your values, make smart choices, and stand out for all the right reasons. Let’s break it down.
Environment: Do good, tread lightly Start by taking a look at what you’re already doing. Could you ditch printed leaflets for QR codes? Swap out single- use signs for digital screens? Reuse table decorations? Often, the greener choice is also the more efficient one. Then there’s your venue. Not every space will tick all the boxes, but asking the right questions goes a long way. Do they recycle? What’s their energy use like? Is the venue easy to reach by train or bus? Little switches here can make a big dent in your event’s carbon footprint and give you something meaningful to shout about to clients.
Social: Look after your people
This is the bit that really brings ESG to life, because great events are powered by people. From your security crew to your caterers, paying fairly, communicating clearly and creating an inclusive, respectful environment shows leadership and builds loyalty. It’s also just the right thing to do. Think about access, too. Can everyone join in? Whether it’s making sure the venue works for wheelchair users, adding a quiet zone or offering tickets at different price points, small tweaks can make your event feel much more welcoming.
Governance: Keeping things fair, clear and real Governance is basically about being upfront, organised, and values-led. A simple one-page ESG statement on your website can work wonders. Offer a clear snapshot of what matters to you, what you’re doing now, and where you want to do better. Being honest, especially about what’s still a work in progress, builds trust. And in today’s landscape, authenticity beats perfection every time.
ESG quick wins
- Switch to QR codes, digital invites, and e-signage
- Book sustainable venues
- Source local to cut emissions and boost your community
- Ditch single-use and choose reusable décor, tableware, and name badges
- Pay fairly
- Think inclusion – design for access, price flexibly, and work with diverse suppliers
- Publish an ESG statement – a one-pager of your values and actions is a great start
- Share your story and remember that clients love honesty more than perfection
Remember:
ESG isn’t about ticking every box from day one. It’s about asking the right questions, making thoughtful choices and doing your best with what you’ve got – and that’s already a brilliant place to start!