SportAccord 2024, The Power of Sport, was recently held at ICC Birmingham with an expected over 1,500 delegates in attendance over its five-day event. After last year’s exhibition was held at Olympic Museum in Lausanne, Switzerland, the globally renowned conference’s visit to Birmingham is monumental for the city’s event industry reputation.
The five-day conference tackles sport’s current largest challenges and opportunities with renowned global experts in sport, industry, and academia while welcoming leaders and key decision makers from over 120 International Federations (IFs), the International Olympic Committee, and the host cities and organisations involved in the business of sport.
Not only was the event hosted in Birmingham, but its opening ceremony involved the local Symphony Orchestra and Royal Ballet, making SportAccord’s visit a celebration of sport and local culture.