Thousands of eco-conscious guests staying at Wyboston Lakes Resort have chosen to have a tree planted instead of having their room cleaned under Room2Grow, the new initiative offered to those staying more than one night. As a result, the Resorts Green Team is already nearing its tree-planting target for 2022.
The project, which aims to reduce energy usage and ultimately the carbon footprint of the resort, launched only four months ago with an ambitious target to plant 5,000 trees on the Resort’s 380 acres in 2022. With more than three months to go until the end of the year, the Resort will by far exceed its target as the total number of trees to be planted already stands at 4,681, and is now on track for the Room2Grow total to reach around 8,000 trees this year.
Louisa Watson, Director of Marketing at Wyboston Lakes Resort, says: “We are delighted and a little overwhelmed with the success of our Room2Grow initiative. It’s a wonderful testament to the support we have received from our conference and training venue guests and really shows that consumers want businesses to do the right thing. We have many more plans for our sustainability journey, so watch this space!”