Louisa Watson, ESG Director at beam, the business events accommodation and meetings association, discusses the need for stability and co-operation in the industry.
The Business Events sector is a crucial driver of economic growth and innovation, but as we navigate the changing landscape post-pandemic and with a newly placed government, it’s clear that stability and support are more essential than ever. The sector needs government backing to ensure its survival and growth, particularly in the face of mounting challenges. Business rates reform, better recognition of Business Events as separate from the hospitality sector, and more flexible apprentice levy use are just some of the pressing issues that need addressing.
At beam’s State of the Nation event on 19th September, the focus was on the importance of SIC codes and the value of business events in driving the UK economy. Attended by MPs Jack Rankin and Mike Wood, along with industry leaders, the event highlighted the need for visa reform, and an event tax credit scheme to attract international events. Beam chair Julie Shorrock emphasised the industry’s critical role in job creation and GDP, while speakers like Martin Fullard and John Rowland provided insights into the political landscape and the industry’s path forward.
However, government support alone is not enough. As an industry, we need to look inward and recognise the power of collaboration between agents, suppliers, and venues. The strength of the sector lies in how well we can work together, sharing knowledge, resources, and support for the benefit of the entire value chain. By uniting, we ensure not only our own success but also the success of our customers – delivering better experiences, services, and outcomes.
We’ve already seen great examples of this in action. Whether through partnerships focused on sustainability or collaborative responses to shifts in client expectations, it’s clear that working in silos won’t cut it anymore. The days of intense competition without collaboration must be left behind. If we, as agents and suppliers, share insights, best practices, and even resources, we stand a far better chance of delivering outstanding events while also protecting the long-term health of our sector.
The Business Events sector has faced some tough times, and there will be more challenges ahead. But by working together – strengthening our partnerships, advocating for the government support we need, and ensuring collaboration is at the heart of everything we do – we can build a more resilient, sustainable, and successful industry for the future.
Now is the time to lean in, support one another, and push for the changes we need.