After a successful beta launch at IMEX Frankfurt, the Sustainability Hub for Events (SHE) is officially moving to public access. Developed by Gevme in collaboration with the Net Zero Carbon Events (NZCE) initiative and the Strategic Alliance of National Convention Bureaux of Europe, the platform is designed to simplify sustainable event planning with actionable, AI-powered insights.
Since its beta phase, the platform has seen substantial improvements, introducing new features like a Learning Module, which personalises resources for different stakeholders. This module helps bridge the knowledge gap in sustainability by offering diverse educational content – from brief overviews to deep dives – on critical topics like carbon offsetting, measurement, and eco-friendly travel planning. Additionally, the platform now offers guidance on event legacy planning, helping organisers ensure long-lasting sustainability impacts.
The AI model has also been significantly upgraded, leveraging the latest large language models (LLMs) to enhance understanding and reasoning capabilities.
“We’re excited to open up access to a tool that has been tested and refined with input from global users in over 25 countries,” said Alexander Alles, Executive Director of JMIC. “The new features and data contributions make the platform even more impactful for event professionals looking to reduce their environmental footprint.”