Rachel Parker, AEV and EIA Director, highlights the importance of investing in new talent for the industry.
The events industry is experiencing strong growth. To sustain this momentum, recruiting new talent is crucial. The next generation of event professionals ensures the industry’s long-term sustainability.
Before experienced professionals retire, we must prepare a skilled and enthusiastic workforce to step in to those shoes.
Younger professionals bring innovation, creativity, and a strong sense of diversity and inclusivity and their fresh perspectives help keep the industry modern and dynamic.
Where do we start? A logical step is to engage with higher education establishment where budding interest in the field begins.
Partnering with universities, colleges and other education establishments ensures that students develop relevant skills and experience tailored to industry needs. At AEV, we currently have nine academic associate members, providing our members with the opportunity to help shape curriculums and influence emerging talent. This collaboration secures a flow of competent individuals who understand the events industry.
Academics and industry professionals can work together to provide event management students with work placements, apprenticeships and guest lectures. These opportunities offer valuable real-world insights and prepare students for a seamless transition into the workforce.
The success of this connection has led us to grant our first endorsed event management degree with the University of Greenwich. This initiative helps students gain industry recognition and access to career opportunities through AEV members, including networking, venue visits and event participation. Students get noticed by future employers throughout their degree course.
However, recruiting new talent is only the first step. We must also invest in their growth by providing clear career pathways and fostering a culture of continuous learning. Our junior event management mentorship programme is one way we are striving to retain talent and develop future industry leaders.
As the events industry evolves alongside global audiences, we must stay ahead by nurturing the next generation of event professionals. By investing in young talent, we secure the future of our industry and ensure its continued success.
Find out more at Aev.org.uk